Minnesota State Lottery: “Recharged” and “Express”
Funny stuff, from the good folks at Olson. John Randle is a riot in this.
Olson & Twist Director Grady Cooper “Embrace Silly” for Minnesota State Lottery from Hype Communications on Vimeo.
Funny stuff, from the good folks at Olson. John Randle is a riot in this.
Olson & Twist Director Grady Cooper “Embrace Silly” for Minnesota State Lottery from Hype Communications on Vimeo.
One of the most talked about ads of the presidential campaign… didn’t come from one of the candidates… and didn’t even run on TV. Well, paid, at least. But God knows, it showed up a zillion times in the news.
Originally an “anonymous” ad, this actually came from Phil de Vellis. I met him, actually, to chat about this. Good guy, funny as hell, and… he did this alone on his own computer. How cool is that?
Brand new one, from the same geniuses who created the original series. Honestly, I can’t get enough of these. They’re just so friggin weird, in a wonderful way:
(Promoted again, and deservedly so)
Okay, is it just me, or is this one unfriggin-believably emotionally impactful?
You start off not knowing what’s going on… which is exactly what draws you in further and further. And then it just packs a wallop. Now, here’s the thing… I’ve got no inside info, and don’t actually know what they spent, but… one room + no sound/no mics needed + sountrack = a great ad for what must’ve been a very reasonable budget. Great idea, great editing = didn’t need a zillion dollars worth of special effects.
They’ve done a bunch of fairly clever ads, but this one is my favorite so far. It’s just got that right combo of weirdness and straight-on message.
The first 7 times I viewed this, I thought for sure it must be a parody. But after some research (well, a little), it looks like this was actually a real ad (and certainly the production value seems way too high for an amatuer job).
Assuming I’m right… wow, this is a riot. I can’t believe they ran it, but this is brilliant.
This whole series is absolutely incredible, but this one may be my favorite. The double taunt with the gentle “we’re sorry” cracks me up every time.
Seriously brilliant. Love the fact that they didn’t wuss out and take off the edge. And some of this is pretty edgy indeed.
Maybe you love it, maybe you hate it, but… you can’t ignore it. Has it gotten attention? Hell yeah. Just check out YouTube for the zillions of ads, and of course… “Vinnie.”
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