It’s just so damned weird, and yet… you can’t take your eyes away. Everything from the grainy filming, the real-life cowboy looking people, and best of all, the very earnest, soulful song. This comes from the brilliantly creative people at Crispin Porter + Bogusky.
This is such a refreshing change from the painfully dorky ads that Burger King has historically run. If they keep up with this, they might actually turn Burger King into a brand that’s kinda… cool (well, eventually).