A Mentos commercial as one of the best ads ever? You’re damned right. See, here’s the thing — these were some of the most annoying ads ever made, but dollar for dollar, they were also some of the most talked about and parodied one ever made. (good luck finding the real ones on YouTube in the midst of all the parodies).
So sure, lots of people might’ve been turned off Mentos by them. But let’s be honest — who the hell had even heard of Mentos before these ads? So yeah, maybe you turn off 2/3 of your targets with the ads, but if your name recognition goes from 1% to 99%, you’ve still done okay.
Accordingly, BestAdsEver proudly unveils a new category, with this ad as the innaugural member: “Annoyingly Good”