Got Milk? “Calcium & PMS”

The first 7 times I viewed this, I thought for sure it must be a parody. But after some research (well, a little), it looks like this was actually a real ad (and certainly the production value seems way too high for an amatuer job).

Assuming I’m right… wow, this is a riot. I can’t believe they ran it, but this is brilliant.


  1. Jack Parrilli says:


  2. Virginia says:

    You know the “Got Milk” has the particular distinction of being the longest running but least successful ad campaign ever. It had absolutely no effect on milk consumption whatsoever in California because it didn’t apply and real principles of social marketing, i.e. benefit exchange to the concept. Entertaining though, and a great example for my workshop Social Marketing 101!

  3. Chad Roaden says:

    Interesting reason. I enjoy make out the print Martha

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  6. Billy Aircon says:

    Interesting read and video on ‘milk’. Will be bookmarking this and checking regularly for your latest posts.

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