Sussex Safer Roads: “Embrace Life/Always Wear Your Seatbelt”
October 19, 2011 | Posted by John
(Promoted again, and deservedly so)
Okay, is it just me, or is this one unfriggin-believably emotionally impactful?
You start off not knowing what’s going on… which is exactly what draws you in further and further. And then it just packs a wallop. Now, here’s the thing… I’ve got no inside info, and don’t actually know what they spent, but… one room + no sound/no mics needed + sountrack = a great ad for what must’ve been a very reasonable budget. Great idea, great editing = didn’t need a zillion dollars worth of special effects.
Categories: best of the best ads, International ads, PSA ads |
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Woah. That actually brought tears to my eyes. Probably comes with having a family of my own these days.
Also makes me proud that I always always wear my seat belt.
Good find.
I hear ya! Got a wife and daughter myself, and it’s hard to watch that one without misting up…
I’ve watched it like 10 times. This “pretend” car crash video is so much more powerful than any real footage you would see.
This is an amazing advertisement. It says so much more than a bloody body flying through a windshield ever could. It also addresses the human factor of what happens to family members affected by careless accidents.
WOW!!! SURE HITS YOU WHERE IT COUNTS! RIGHT IN THE HEART!!!!!!!!!!!!!
For me this is the best commercial ever made.
It has everything … captures attention, it has visual beauty, it has emotion, it has simplicity and certainly sends a message.
Congratulations to the creators!
I saw this and was in tears. My oldest son died in a one car accident in Dec. ’09. It is a powerful message.
I have seen this add many times and I must say best add ever made. Expressions, emotions and message conveyed are simply outstanding. Great work done.
Salute to the creators.
Wow. Just wow.
I love good ad.s – This one is brilliant!
not sure where else to put suggestions, but this is one of my favourite ads lately:
http://www.youtube.com/watch?v=m1Y77SU3hD4
not crazy funny, but the video!!!
With 14 million+ hits on YouTube, and countless positive comments from all around the world, there is nothing I can add, except,–Unique and wonderful.
Simple but Powerful, We don’t need big budgets to make amazing ads
Just a simple clever Idea…