Sussex Safer Roads: “Embrace Life/Always Wear Your Seatbelt”

(Promoted again, and deservedly so)

Okay, is it just me, or is this one unfriggin-believably emotionally impactful?

You start off not knowing what’s going on… which is exactly what draws you in further and further. And then it just packs a wallop. Now, here’s the thing… I’ve got no inside info, and don’t actually know what they spent, but… one room + no sound/no mics needed + sountrack = a great ad for what must’ve been a very reasonable budget. Great idea, great editing = didn’t need a zillion dollars worth of special effects.


  1. HeadWar says:

    Woah. That actually brought tears to my eyes. Probably comes with having a family of my own these days.

    Also makes me proud that I always always wear my seat belt.

    Good find.

  2. John says:

    I hear ya! Got a wife and daughter myself, and it’s hard to watch that one without misting up…

  3. LaurenZ says:

    I’ve watched it like 10 times. This “pretend” car crash video is so much more powerful than any real footage you would see.

  4. Erich says:

    This is an amazing advertisement. It says so much more than a bloody body flying through a windshield ever could. It also addresses the human factor of what happens to family members affected by careless accidents.

  5. PSTARKY44 says:


  6. Gil says:

    For me this is the best commercial ever made.
    It has everything … captures attention, it has visual beauty, it has emotion, it has simplicity and certainly sends a message.
    Congratulations to the creators!

  7. Bev says:

    I saw this and was in tears. My oldest son died in a one car accident in Dec. ’09. It is a powerful message.

  8. M K Qazi says:

    I have seen this add many times and I must say best add ever made. Expressions, emotions and message conveyed are simply outstanding. Great work done.
    Salute to the creators.

  9. Keith says:

    Wow. Just wow.

  10. Andrew says:

    I love good ad.s – This one is brilliant!

  11. Anna says:

    not sure where else to put suggestions, but this is one of my favourite ads lately:

    not crazy funny, but the video!!!

  12. philip says:

    With 14 million+ hits on YouTube, and countless positive comments from all around the world, there is nothing I can add, except,–Unique and wonderful.

  13. Mno says:

    Simple but Powerful, We don’t need big budgets to make amazing ads
    Just a simple clever Idea…

  14. KHADER MOIDEEN says:

    Touching and into my heart,having lost my dearest brothers in road crash

  15. Incredible advertisement, very rarely do you see ones as good as this.

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