Maybe you love it, maybe you hate it, but… you can’t ignore it. Has it gotten attention? Hell yeah. Just check out YouTube for the zillions of ads, and of course… “Vinnie.”
Posts belonging to Category 'Annoyingly good ads'
A Mentos commercial as one of the best ads ever? You’re damned right. See, here’s the thing — these were some of the most annoying ads ever made, but dollar for dollar, they were also some of the most talked about and parodied one ever made. (good luck finding the real ones on YouTube in the midst of all the parodies).
So sure, lots of people might’ve been turned off Mentos by them. But let’s be honest — who the hell had even heard of Mentos before these ads? So yeah, maybe you turn off 2/3 of your targets with the ads, but if your name recognition goes from 1% to 99%, you’ve still done okay.
Accordingly, BestAdsEver proudly unveils a new category, with this ad as the innaugural member: “Annoyingly Good”
John Basedow freaks me out. Big time. There’s just something really weird and frankly creepy about how he suddenly emerges, unabashedly shirtless. I think it’d be one thing if he were just there shirtless like a zillion other body builder types. But the fact that he’s talking seriously, sounding like a businessman, but… with no shirt. That’s weird. Like some shirtless guy showed up in your conference room with a Powerpoint. It’s just… weird.
And yet, it’s precisely that weirdness that makes it so attention-grabbing, so creepily compelling, so ripe for parody, and consequently… so good.
So, so, so annoying… and yet, so damned memorable. I mean, sure, the theme song stays in your head and rots your brain, but… can you think of any ad series that has been parodied more than this one?
Okay, not technically a “great” ad, but… so friggin weird, I can’t take my eyes off of it. Keep watching, it just gets weirder and weirder…
(Promoted by popular demand — my own)
10 years ago, this would have been an unqualified disaster — a truly terrible ad. But the advent of the Internet has changed the rules, and for that reason, Flea Market Montgomery has hit a grand slam with this one.
With the rise of YouTube and other file sharing services, the TV ad can move beyond the TV and into the world of the net. If you strike the right chord, your ad isn’t just seen by passive TV viewers, it’s emailed at a fast and furious pace by legions of netizens. And striking a chord can be done by a fantastic ad, or an ad so bad that you can’t help but pay attention.
Is it a cheesy ad? Oh yeah. But has it been seen by millions of Americans online, and tens of millions on TV? Even parodied by SNL? Hell yes. Had it been a “good” ad in the traditional sense, a few thousand local people might’ve seen it, and a few dozen might’ve been spurred to go to the store. But with this approach, the store is now known across America. And you better believe that that has led to a heck of a lot more than a “few dozen” visitors. Any ad creator who does not take into account the web’s “echo potential” is playing by outdated rules.
The rules of the game have changed. And when it comes to TV ads, “annoying” can sometimes be “annoyingly good” or even “annoyingly fantastic.”