Posts belonging to Category 'political ads'

Anonymous: “Vote Different”

One of the most talked about ads of the presidential campaign… didn’t come from one of the candidates… and didn’t even run on TV. Well, paid, at least. But God knows, it showed up a zillion times in the news.

Originally an “anonymous” ad, this actually came from Phil de Vellis. I met him, actually, to chat about this. Good guy, funny as hell, and… he did this alone on his own computer. How cool is that?

Dale Peterson: Alabama Commissioner of Agriculture

Wow… well, I can’t tell if this is a great ad, or… a great parody (unintended).

You folks be the judge. (Hat tip to Taegan Goddard at Political Wire for this).

Obama for President: “Seven houses”

Here’s one from the 2008 election that packed a wallop. John McCain was trying to cultivate a working class guy image by doing things like making Joe the Plumber his BFF. But… his answer to this house question pretty much made that a non-starter.

My only kvetch — it would’ve been pretty cool to actually have the video clip of McCain saying it. If possible, that is. But still, a very effective ad.

Tim James for Governor (Alabama): “English only” (+Parody)

Here’s an ad from GOP candidate for Governor of Alabama, Tim James, kvetching about how the drivers’ license test is given in 14 languages, and how when he is governor, it’ll be given only in English.

The jury is still out on whether it’ll be effective on election day, but… these types of ads have historically worked well in the past.  Taking a complex campaign, and refocusing it on one hot-button issue that really defines a candidate.  (Your humble editor has an opinion whether that is actually good for governing, and good for America, but… that’s a subject for another blog).

And of course, with ads like this, there are often wonderful parodies that spring up almost as quickly.  And… we’ve included one just below for your enjoyment.

Massachusetts "Heads up butts" political ad

Now I confess, I don’t know much about this candidate. But based on this ad alone, had I been in Massachusetts for this election, I certainly would’ve learned more. If only the major parties could get as edgy as indies like this!

Best Political Ad Ever?

This is from Paul Wellstone’s first campagin for Senate, back in 1990. It’s a parody of the Michael Moore film, “Roger and Me,” but with the challenger trying to find the incumbent (Senator Rudy Boschwitz) to debate him. It’s funny as hell, you can’t help but love Wellstone, and not surprisingly, it generated more PR/earned media (aka “free showings”) than just about any political ad in history.

Oh yeah, and that year, Paul Wellstone was the only challenger to defeat an incumbent senator.

LBJ for President: “Daisy” (aka, “Bomb”)

This is considered by many to be the most effective political ad ever. The year was 1964, and LBJ was running against Barry Goldwater, considered by many to be quite conservative (by the standards of the time, at least), and even dangerous. Fairly or unfairly, this ad played on that perception, helped make it stick, and… helped take LBJ to one of the biggest landslides in presidential history. “Obama for President”

Okay, so full discloure here — I was one of the leaders of, and helped make this ad happen, so I’m obviously positively inclined towards it. That being said, the bang for buck from this ad was phenomenal (thanks to the ad’s producer, Bud Jackson). With a very low initial expenditure to create it, and a very low (but highly targeted) paid buy, was still able to drive hundreds of thousands of views on YouTube, and fantastic buzz in the media and the blogosphere. Best of all, I met with Senator Obama shortly after he announced, and he mentioned that his wife Michelle actually saw one of those paid ad buys when they were deliberating whether to run (a highly, highly targeted buy — Christmas day in Hawaii, where we knew that the Senator and his family would be on vacation).

Steve Novick for Senate: Having a Beer

Ya gotta watch this one. Really. I don’t want to give away the ending, but suffice to say, it’s got a great hook.

Nixon for President: “McGovern’s Defense Strategy”

Lots of ads talk about an opponents being weak on defense, but… there’s something about this simple yet stark display that really makes the point in a very visceral way. And when you’re in the middle of the Vietnam War and the Cold War… “soft on defense” doesn’t play very well. In fact, Nixon won this race by one of the biggest landslides in American history.