Monster.com “When I grow up”


This ad launched in the height of the dotcom bubble, when seemingly every other ad on TV had a “.com” attached to it. And yet, this was one of the few that really stood out from the pack. Simple, creative, funny, and incredibly memorable.

Head On: “Apply Directly to the Forehead”


So damned annoying… which is what makes it so good. Ten years ago, before the Internet, it would’ve been just a crappy add. But now it’s the subject of all kinds of chatter, parody, and other net-age phenomena that has made the brand awareness spread like wildfire.

“Casino” Trailer


You know, I enjoyed the film, but kept thinking it was a poor man’s Goodfellas. Good flick, don’t get me wrong, but… Goodfellas was a GREAT flick, and this was basically the same cast.

But when it comes to the trailer… A+ all the way.

Morning in America (Reagan '84)


Now granted, back in 1984, with his poll numbers, Reagan could’ve basically mooned the camera and still won. That being said, it’s hard to look at this ad and not feel pretty damned good about the USA. Putting politics aside, it perfectly evoked the spirit of Reagan’s optism. And the narrator (ad man Hal Riney) has a voice that seems like it leapt out of a Norman Rockwell painting.

Apple: “Think Different”


You know, I don’t even like Apple computers (overrated), but… I can’t watch this ad without getting chills. There’s just something that strikes you right in the heart when you see this parade of innovators — especially since they did such a good job of mixing such a wide variety of them. Go ahead, watch it. Tell me it doesn’t bring a tear to your eye, or at least come damned close. And even though I’m not a raging Apple fan myself, I must say… man, this really does speak to their target audience in an absolutely dead on fashion.

Brazil – “Save Water…Pee in the Shower”


Hmmm… well, Brazil might be a ridiculously beautiful country, but… next time I got there, remind me to wear my sandals in the shower.

The Geico Cavemen Series


They’re funny as hell, they’re memorable as hell, and they scream the brand name throughout.

They’re actually going to make a TV show about these characters, and who could blame them? The cavemen are a hoot — that combo of looking like a caveman yet acting like a very modern, very Gen-X-irritated manner, well… the combo works.

Apple: “1984”


Wow, did this one generate some serious heat when it launched in the early 80's. Now, some might argue that it was a wee bit off-topic for Apple, since it was aimed at IBM (as opposed to Microsoft, which really emerged as its true rival). That being said, the revolutionary spirit of the ad perfectly matched Apple's brand promise, and is a theme that's run through its best ads ever since. (stay tuned for the “Think Different” ads).

Best Birth Control Ad Ever?


Yes, I think it just might be… the best birth control ad ever. And once again, props to the Euros for saying what we’re all thinking (albeit, not in English)

LBJ for President: “Daisy” (aka, “Bomb”)


This is considered by many to be the most effective political ad ever. The year was 1964, and LBJ was running against Barry Goldwater, considered by many to be quite conservative (by the standards of the time, at least), and even dangerous. Fairly or unfairly, this ad played on that perception, helped make it stick, and… helped take LBJ to one of the biggest landslides in presidential history.